The LinkedIn Company Page Checklist Most Businesses Get Wrong

I'm breaking down exactly what makes a LinkedIn company page work — from the seven-day account rule to admin permissions to why your newsletter might be your best growth lever. Plus an update on Raise Your Visibility LIVE (35 days out!) and why I'm doing a daily video for 30 days ahead of my B2B Marketing Profs talk in November.

In this episode:

• ✅ RYVL conference update — Canva & YouTube confirmed as workshop hosts (7 Oct), and I've still got a couple of sponsor tables left
• ✅ Why I'm doing a daily video for 30 days across LinkedIn, Instagram, and YouTube Shorts
• ✅ The stat that'll make you fix your company page today (30% more weekly views for fully completed pages)
• ✅ Who can actually create a LinkedIn company page (and the 7-day account rule)
• ✅ The must-haves: banner, logo, overview keywords, specialties, CTA button, 120-character tagline
• ✅ Super Admin vs Content Admin vs Analyst — and why you need to check who has access on yours
• ✅ Why company page newsletters are one of the easiest wins for growth
• ✅ Getting your team to amplify the page (most comments come from employees anyway — lean into it)

Mentioned in this episode:

• Raise Your Visibility LIVE — 7–8 Oct, Belfast + virtual tickets → louisebrogan.com/raise-live
• Social Media Examiner's LinkedIn company page stats carousel

Resources:

• Want help setting up or optimising your company page? https://louisebrogan.com/corporate-services/
• My Canva tutorials → YouTube channel