How Drnxmyth Is Revolutionizing Ready-to-Drink Cocktails with Innovative Packaging

Twist it! Flip it! Shake it! No, we're not talking about the old Bop It toys. We're talking about Drnxmyth's innovative packaging that houses fresh ready-to-drink cocktails from some of the best mixologists in the world.

In this episode, we talk to Drnxmyth Co-founder Brandon Schwartz about the early challenges and a-ha moments behind creating their revolutionary packaging, establishing (and re-establishing) their target consumers, and partnering with passionate mixologists worldwide to celebrate the 'craft' of craft cocktail-making.