Pride Month is underway, marking a season of celebration that's become a mainstay for some brands. But earning the trust of LGBTQ+ audiences goes far beyond rainbow merch or a few social media posts.
This week on the Modern Retail Podcast, special projects editor Melissa Daniels interviewed LGBTQ+ marketing specialists Matt Tumminello and Matt Wagner of Target10. Their conversation centers on earning trust with LGBTQ customers long before it's time for a Pride collection, starting with the ways companies used to show up and how that's changed over the years.
The conversation gets into:
How "Pride marketing" is in its third act as cultural winds change
How earning trust with LGBTQ+ consumers takes more than a one-time campaign
Winning strategies that start with authentic moments and messages
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