Episode 202 of the Social Change Career Podcast features Flora Pereira, Chief Impact and Engagement Officer at the Pulitzer Center. She does a deep exploration of media, impact, and how to build a career that doesn't fit into one box.
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Gain insights into building an interdisciplinary career.
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Explore how impact is measured in media work.
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Learn what's changing in media and impact jobs.
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Understand how doctoral programs can be a space for thinking and experimentation.
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Tips on how to stand out in a job market with increasing competition and AI slop.
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Explore examples of how reporting turns into action: policy meetings, art exhibits, classroom lessons, and community projects that carry stories beyond the article.
Bio
Flora Pereira has 20 years of experience in journalism, research, activism, and global communication. She is Chief Impact and Engagement Officer at the Pulitzer Center, where she leads engagement, education, and impact strategy across the U.S., Latin America, Africa, and Southeast Asia.
She worked with the UN Environment Programme, FAO, and the Climate and Land Use Alliance, and founded Afreaka, a media and education NGO in Brazil that challenged stereotypes about Africa. She has written more than 400 articles and five educational books, and she is an interdisciplinary researcher at the University of Coimbra, where her research touches on postcolonialism, ecology, and global citizenship.
Flora advises on global initiatives like the Five Forests for People and Climate Collaborative and speaks at events such as the Perugia International Journalism Festival and Festival Gabo. Her work focuses on making sure powerful reporting helps shape decisions, laws, and public understanding.
Resources and links covered in the episode
