Agency reporters Brian Bonilla and Ewan Larkin break down the key topics, trends and questions to watch at this year's Cannes Lions International Festival of Creativity. From how industry mergers including Omnicom-IPG will shift agency priorities to the rise of independent agencies, they describe what factors are impacting the awards, events and conversations on the ground this year.
Plus, they discuss why the presence of social media creators is on the rise, how sports marketing is showing up and the top questions they're seeking answers to at Cannes.
Dig deeper on the topics mentioned in this week's episode:
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