Loudness, RMS, and Peak, Oh My!

It's a podcast-palooza this holiday week: "Super-listeners" are the next big thing, Shortcut is a new open-source web app for sharing clips of podcasts on social media, and SoundCloud introduces a new metric for their platform, that measures algorithmically-driven plays.

• The Rise of the "Super-Listener"
• Shortcut web app lets listeners clip and share audio from podcasts
• Soundcloud Introduces new stats to monitor algorithmic discovery

This week's topic for discussion is all about the difference between loudness, RMS, and peak amplitude, and to what levels you should be mastering your audio.

 Further reading:

• ITU-R BS.1770-4
• Loudness Normalization for Radio: Guidelines and Practice
• The Commercial Advertisement Loudness Mitigation Act (CALM)
• "The Walrus and the Carpenter" by Lewis Carroll

Special offer this week: Adobe Creative Suite 20% off, was $49.99/mo, now $39.99/mo