In this episode, Ashlee and I discuss how she has intentionally structured her practice to generate 30% of its income online, including a $20-per-month subscription support group that provides clients with additional guidance and support.
Ashlee shares what it has been like running a solo practice while caring for her 4-week-old baby, and why she is currently choosing not to employ staff. She talks about the importance of pricing appropriately to create a sustainable business model that allows her to work shorter 4–5 hour days while still comfortably covering expenses.
This is an insightful conversation about building a practice with intention, creating financial sustainability, and designing a business that aligns with your personal goals and lifestyle.
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