I’ve built my entire creative career on outreach, yet I spent years believing it was just emails, nothing special, until my students began handing me their messages and asking why they weren’t getting responses. In this mini-episode, I pull back the curtain on the first “vomit draft” of my new book, The Outreach Survival Guide, and explore why everything we’ve ever wanted is on the other side of outreach, why everyone is reachable via email, and why the robots writing email slop are making it harder than ever to genuinely connect with another human being. If you’ve ever stared at your inbox, overthought every sentence, wondered why nobody taught us how to write a good email, or felt like your hopes and dreams were trapped behind someone else’s inbox, this essay will show you why thoughtful, kind, and personal messages still matter, why our survival depends on the strength of our relationships, and why a world of opportunities opens when we stop writing messages and start telling stories.
If you enjoyed this article and you don't want to miss my future essays, my actionable insights, and my soapbox rants about navigating the world as analog humans in today's digital hellscape, make sure to subscribe at zackarnold.com/substack.
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