#420 - LinkedIn DM Teardown: Social Proof Gone Wrong

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About this episode (#420):

In this episode, Jack and Jeremy do a live teardown of two real LinkedIn DMs, breaking down what works, what doesn't, and how to rewrite them for better results.

Key topics discussed in this episode:

• Leading with a high-credibility asset like a Seth Godin interview can work, but the framing needs to challenge or intrigue the reader rather than just name-drop.
• Getting the recipient's job title wrong immediately undermines the message and accuracy in list building matters.
• The transition between a value-first message and a pitch should feel natural and not as a bait-and-switch.
• Pitching a sponsor's tool in a cold follow-up feels forced, it's better to call out the connection honestly and let the reader opt in.
• A weak or absent CTA kills momentum, always give the reader a clear next step.
• Framing an offer as a gift or sample is far more compelling than a direct ask.

The best outbound copy feels like something worth receiving, not something worth ignoring. Small reframes in tone and structure can be the difference between a reply and a delete.

Jack Reamer founded SalesBread.com, the lead generation agency that brings B2B companies 1 lead per day with ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free 15-minute lead generation brainstorm session at https://salesbread.com/contact/.

Jeremy Chatelaine founded QuickMail.com, the most performant cold email platform to get replies thanks to features like Deliverability AI and Advanced Stats. Start your free trial at https://quickmail.com.