So Shein has bought Everlane and it's freaking people out.
This feels like the right time to throwback to 2019, and my one-on-one with Everlane's founder Michael Preysman.
I found it super interesting to listen back to what he said 7 years ago about why he built the brand, what inspired him, and his hopes for changing the game around sustainability. He ended up selling to LVMH-backed private equity firm L Catterton in 2020, and as such was not involved in the Shein acquisition. But in a yet another plot twist, he's just announced plans to return with a new offering, that he's calling Still Radical. Questions: will anybody buy it? Who else feels let down? Can someone please press pause on sustainable fashion's Twilight Zone/Black Mirror nightmare moment for corporate #sustfash ?!
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