In this episode of the Sports Tech AllStars Podcast, we present Lisa Währer, Co-Founder and Managing Director of FC Viktoria Berlin.
The conversation explores how six women with a startup mindset took over one of Germany's oldest football clubs and are building something that looks nothing like traditional German football - from bold branding and digital ticketing to securing the first European investment from Monarch Collective, the fund behind Angel City FC.
Takeaways
FC Viktoria Berlin is Germany's first fully female-led football club, operating across both men's and women's sides
The startup mindset is not a marketing angle - several of the six co-founders come directly from the startup and angel investing world
Women's football creates a fundamentally different matchday atmosphere - more inclusive, more family-friendly, and commercially distinct from the men's game
Berlin had no dominant sports team and no professional women's football presence
Monarch Collective's first European investment signals growing institutional confidence in women's football as an asset class
The gender data gap in football is real
Multi-club ownership models make particular sense in women's football where knowledge transfer and shared infrastructure accelerate professionalization
Germany's 50+1 rule continues to deter investors who can find more control
The next 12 months are about scaling revenue, building toward profitability, and preparing for first division football
To learn more, visit:http://www.fcviktoria.com
Get in touch with Lisa Währer at: linkedin.com/in/lisa-währer-58a36058
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Chapters
00:00 Introduction
02:30 What Makes FC Viktoria Berlin Different
04:38 The Matchday Atmosphere and Why Women's Football Feels Different
06:01 Why Berlin Was the Right City for This Project
08:06 Berlin's Fragmented Sports Market and the Opportunity It Created
09:14 The Startup DNA Behind FC Viktoria's Six Founders
11:26 What the FC Viktoria Brand Actually Stands For
13:33 Tech and Innovation at the Club - From Digital Ticketing to Player Data
16:10 The Gender Data Gap in Women's Football
16:47 Working With Kinexon to Bridge the Data Gap
17:30 Multi-Club Ownership, Monarch Collective and the Investment Landscape
18:39 Where Women's Football Investment Is Heading in Germany and Europe
21:36 Why Women's Football Is a Better Early-Stage Investment Than Men's
22:31 What the Next 12–18 Months Look Like for FC Viktoria
24:33 Why This Is One of the Most Exciting Stories in Women's Sport
25:25 Favourite Sporting Moment
