Your customer probably isn't who you think it is. In the finale of the Who to Sell series, Diego names the "mission trap," building a farm around the people you most want to help, who may not want, value, or be able to afford what you grow, and lays out the sequence that actually works: build a profitable business first, then use it to expand your impact.

Watch the episode here!

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Listen to other podcasts on the Modern Grower Podcast Network:
:loud_sound: Carrot Cashflow
:loud_sound: Farm Small Farm Smart
:loud_sound: Farm Small Farm Smart Daily
:loud_sound: The Growing Microgreens Podcast
:loud_sound: The Urban Farmer Podcast
:loud_sound: The Rookie Farmer Podcast
:loud_sound: In Search of Soil Podcast

Check out Diego's books:
:book: Sell Everything You Grow on Amazon 
:book: Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

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