Making Better Lead Magnets | Kevin McGrath, Beacon

Kevin McGrath is the founder of Beacon, a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users.

We cover:

1. 
   
2. Research techniques
   
3. Content types
   
4. How many lead magnets to create
   
5. Best performance opt-ins
   
6. Trends in the space
   

Key links:

• 
  
• Encharge.io
  
• Kevin's Twitter
  
• Article summary notes
  

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