On today's REX Daily Podcast, Dom talks with Kit Arkwright, CEO of Beef + Lamb NZ Inc, about celebrating 40 years of promoting NZ red meat. They discuss the history of the organisation, its successful marketing initiatives, including the Iron Maidens and the Quality Mark, extolling the nutritional virtues of grass-fed red meat in the face of plant-based alternatives and the Ambassador Chef programme... And he talks with Kate Macdonald, founder and Creative Director of knitwear apparel company Davaar, about its latest collaboration with WithWild to produce the limited edition Davaar Wild jersey, drawing directly from the natural palette of Fiordland. They also discuss the history of the business, the process of identifying fleeces directly from Davaar Station for the garments and Kate's recent accolade at the NZI Rural Women Business Awards.
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