Unless you've been living under a rock, you've probably seen podcasts surge in popularity lately. Not only are they a great tool for sharing content with the world in a way that is convenient for listeners, but they can also serve as part of a powerful long-term nurture strategy. If done right, podcasting will help move your audience forward in the buying process and answer potential buying questions in a completely automated way. And it's much easier to get one up and running than you might think—just ask today's guest, Ben Krueger.
