This episode is brought to you by Victoria's Small Business Festival, happening across the state from in August 2018. Check out http://festival.business.vic.gov.au to access hundreds of free and affordable events to elevate, support and inspire you and your business.
In The Company is a podcast about humanising work and designing better working lives. Each episode is curated to provoke you to think more deeply about the things that matter in your career and life and to build your toolkit for how to thrive as a human in business today. We explore how we work from the inside out.
In this episode of In The Company we speak with Charles Ng, a co-founder of international award-winning key organiser, Orbitkey. As an industrial designer, Charles saw a way to stop his keys from rattling while he was jogging and started a Kickstarter campaign to raise $10,000 to get the product to market. The highly successful campaign raised over $200,000 and enabled Charles and co-founder Rex Kuo to bring Orbitkey to life. Five years later, Orbitkey won a gold award at the prestigious IF Global Design Awards in Germany. In this episode, we talk about what it takes to run a successful crowdfunding campaign, the importance of having a solid relationship with your manufacturers, how to build an engaged and loyal audience, and why focusing on your company culture matters.