During this 48th episode of Author Platform Rocket, host Jonny Andrews discusses the three C's of increasing your readership of your books: Capture, Connect, and Convert. In this discussion, the focus is on the importance of the connection factor of this process, with reasons of why it matters and ways to implement it. Download PDF Podcast Transcription

  • The Three C's of gaining more readers: capture, connect, and convert.
  • The publishing industry in general has so many authors and books being poured into the market.
  • It is difficult to make a connection if you have no way to follow up with interested people.
  • Getting distracted by disaster are those little moments and topics of our daily life that have the ability to suck us all in.
  • Authors need to stay front of mind with readers.
  • Set up your auto-responder sequence to check in with readers.
  • Read a chapter of your book for a video and put it on Facebook.
  • It is a choice to suck at sales.
  • People generally buy from who they know, like, and trust.
  • Have access to your assets by building your personal platform.
  • Between capture and connecting is prospecting—and losing people is part of the process. Download PDF Podcast Transcription

3 Key Points:

  1. The connection end of gaining readers is most important because it leads their interest closer to a sale.
  2. There are over 1 million self-published titles made available every year.
  3. A good book is only its own best marketing if people know about it.

Tweetable Quotes:

  • "The single most important piece (gaining readers) is the "connection" piece." – Jonny Andrews.
  • "A capture moment is simply that they've raised their hand and said, I am interested in knowing more." – Jonny Andrews.
  • "Readers are probably not going to discover you. What that means is, you need to go and discover readers." – Jonny Andrews.

Resources Mentioned:

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