Tomer London is the co-founder and Chief Product Officer of Gusto, the payroll, HR, and benefits platform that serves hundreds of thousands of small businesses across the United States. Originally from Haifa, Israel, Tomer grew up helping in his family's small business, an experience that shaped his passion for entrepreneurship and supporting small business owners. With degrees in computer engineering and electrical engineering from the Technion and Stanford, respectively, Tomer combined his love of technology with a deep appreciation for small businesses to help build Gusto into a company generating more than $1 billion in annual revenue.
On this episode we talk about:
How Tomer earned his first entrepreneurial income creating 3D animations as a teenager
Why curiosity and tinkering with technology can create lifelong opportunities
The differences between product management, engineering, and building technology companies
How Gusto grew by focusing on customer love rather than traditional sales tactics
Lessons learned from a failed startup before building a billion-dollar business
Top 3 Takeaways
The most important activities for an early-stage startup are building a product people love and talking to customers relentlessly.
Customer referrals become the most powerful growth engine when you create an experience that people genuinely enjoy using.
When hiring, prioritize humility, adaptability, and a growth mindset over impressive resumes or technical credentials alone.
Notable Quotes
"Build your product and talk with customers. Everything else is a distraction."
"They're paying me to learn how to do this? That's amazing."
"Hire for humility, growth mindset, and the ability to get feedback."
Connect with Tomer London:
X: https://x.com/tomerlondon
Company: https://gusto.com
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