Elizabeth Rudd built Well Equipped from a side hustle treating patients in a gym into a thriving Atlanta physical therapy practice with a team, its own facility, and a loyal community. But after eight years of ownership, she realized the business she had built no longer supported the life she wanted.
In this episode, Courtney talks with Elizabeth about starting Well Equipped, growing cautiously from mobile PT to a staffed clinic, navigating maternity leave as an owner, and ultimately selling the practice to STAT Wellness. Elizabeth also shares what life looks like now as Director of Physical Therapy, leading PTs across eight locations while remaining involved in patient care.
In This Episode, You'll Learn
- How Elizabeth went from a traditional PT job to starting Well Equipped as a side hustle
- Why she grew from mobile PT to a gym, a converted treatment room, larger clinic space, and eventually her own building
- How mentorship helped give her the confidence and blueprint to go full-time
- Why maternity leave became a natural opportunity to hire and build another clinician's caseload
- How Elizabeth knew the business she built no longer supported the life she wanted
- Why she explored multiple exit options before deciding to sell
- How alignment with STAT Wellness created an unconventional path for the future of Well Equipped
- What her new role as Director of Physical Therapy looks like across eight locations
- How physical therapy fits into STAT's multidisciplinary model of functional medicine, nursing, nutrition, health coaching, and strength training
- Why clinic owners should stay focused on the reason they built the business instead of scaling simply because they can
Key Takeaway
Your business should support the life you want, and that definition can change. Elizabeth didn't sell because Well Equipped failed. She sold after building something valuable and realizing she wanted a different role. Whether you're starting, scaling, staying small, or considering an exit, stay clear on why you built the business and make decisions that continue to support that goal.
Technology Spotlight
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Free Resource
Ready to take your cash practice from part-time to full-time? Join the free PT Biz Part-Time to Full-Time 5-Day Challenge.
PT Biz Training YouTube
Get more training on building, growing, and scaling a cash-based physical therapy practice on the PT Biz Training YouTube Channel.
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