Derek Day Part 2.

To hear Derek tell it, his career was totally unplanned.
One impetuous decision after the next.
Leading to endless mistakes.
Exhibit A: Quitting the best agency in the country to go on holiday with his girlfriend. (CDP)
To me, it looks as meticulously pre-planned as any of the plots in the ‘Ocean’s’ films.

STEP 1: Work for the best agencies in town:
(CDP, BMP and DDB).

STEP 2: A reconnaissance trip to the States (Smith/Greenland).

STEP 3: Create financial security (Day/Devito-French).

STEP 4: Build a creative reputation at the most creative agencies of their day (WCRS and AMV).

STEP 5: Practice being a Creative Director at a big, bad agency (Ted Bates).

STEP 6: Now ready, you start your own shop (BDDH).

STEP 7: Position the agency as the first of a new trend (Third Wave).

STEP 8: Turn Marketers Directors curiosity about the Third Wave into retained business.

STEP 9: Sell.

Have a listen, tell me I’m wrong.