A Founder's Reflection: Lessons from 30 Years in Marketing

Thirty years ago, Haley Marketing set out to help staffing firms grow.

Three decades, thousands of clients, and more marketing experiments than we can count later, we’ve learned what actually moves the needle and what just looks good in a pitch deck.
In this special 30th-birthday Lunch with Haley, Co-CEOs David Searns and Victoria Kenward share the lessons that have lasted.

Expect to Learn:

• The marketing principles that haven’t changed in 30 years — and never will

• The biggest shifts that reshaped staffing marketing — and what they taught us

• Campaigns and ideas that worked spectacularly — and a few that didn’t

• What 30 years of client success reveals about firms that grow vs. firms that stall

• Where staffing marketing goes next — and how to be ready

Join us to celebrate, reflect, and walk away with three decades of hard-won insight.

About the Guests:

When it comes to marketing a staffing firm, few people know the industry like David Searns. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

Victoria Kenward is our queen of shareworthy service. She is 100% committed to making everything we do a “WOW” for our clients. She’s also a tech wiz and process guru who is responsible for some of our most innovative web applications, including HaleyMail, our Job Board software and our Talent Showcase product. With her degree in Information Systems and leadership training from Xerox, Vicki’s systematic approach to work and amazing attention to detail are a perfect compliment to the rest of our team’s more “creative” approach.