AI search is changing discovery, but the playbook isn’t about finding a magic prompt, tag, or shortcut. Matt Slater, founder of Receipts, explains why AEO and GEO still depend on fundamentals: knowing who your brand is for, publishing clear first-party information, and building enough real-world credibility for third-party sources to corroborate what you say about yourself.
For project professionals, that shift matters. Stakeholders may want immediate visibility in ChatGPT or Claude, but sustainable results come from consistent, integrated work across brand, content, reputation, and search—not hacks that could disappear with the next update. And as zero-click searches grow, success may increasingly look less like “more traffic” and more like better-informed prospects arriving ready to act.
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