In this episode, I dive into the latest insights from RunSignup’s midyear report on the endurance race industry and how demographic shifts along with marketing strategies are shaping running events today. Bob Bickel shares comprehensive data on race registration patterns, growth sectors, and innovative marketing approaches, offering valuable lessons for race directors, marketers, and enthusiasts alike.
Main Topics:
Demographic shifts in race participation, especially younger runners and under-18 registration
The influence of race size, timing, and marketing strategies on registration patterns
How travel, community engagement, and youth programs are driving growth
Effective marketing tactics: team building, referral programs, and community connections
Gender and age participation trends, highlighting increased female participation and younger demographics
Race categorization and the importance of timely registration data for planning
RunSignup’s Knowledge Base and Industry Reports - https://runsignup.com/knowledge-base
Read the 2026 Midyear Race Trends Report - https://info.runsignup.com/2026/06/22/2026-midyear-race-trends-update/
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