In this episode of the Better Finance: CFO Insights podcast, Myles Corson speaks with Sheryl Estrada, senior writer at Fortune and author of the CFO Daily newsletter. Drawing on her conversations with finance leaders, Sheryl shares insights into how the CFO role is evolving beyond traditional finance responsibilities. She also explores how CFOs are playing an increasingly influential role in enterprise transformation.
Sheryl explains that finance leaders are rethinking whether traditional performance metrics fully capture business growth. With CFOstaking a more active role in shaping business strategy, organizations are placing greater emphasis on connecting financial performance to the broader businessnarrative. As a result, finance is reassessinglegacy KPIs and redefininghow value is measured and communicated.
Theneed for greater clarity is also reshaping the finance function itself. Sheryl describes AI and automation as a way to move finance beyond routine work,creating more capacity for the function to contribute to the business as a strategic partner. As CFOs rethink how roles are structured and how work gets done, the future of finance becomes less about adopting new technology and more about building a finance function that can bring sharper insight to the decisions that shape long-term value.
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Key takeaways:
Understand how the CFOs role is evolving beyond traditional financeresponsibilities
Recognize the growing influence of AI on finance priorities and decision-making
Rethink how organizations measure and communicate value
Strengthen collaboration across the C-suite through data-driven insights
Prepare finance teams for a more strategic, technology-enabled future
