Growth is uncomfortable. Amy Anderson didn't plan to become an entrepreneur—a divorce and two young children forced the decision. What she's built since then, scaling from two people to 20 while running a fully dispersed team, offers real lessons in performing under pressure while staying true to your values.
In this episode, Jess Dewell talks with Amy Anderson, Co-Founder at Wild Coffee Marketing, about how to build a culture of accountability that allows teams to perform under pressure and stay aligned with their goals.
The real secret to their success is how they've built a high-performance culture internally and help clients do the same.
You'll discover:
✓ Why culture is how you do your work, not what work you do
✓ How to scale a dispersed team and create connection without an office
✓ The power of specific KPIs for both clients and your team
✓ Why quarterly energy reviews matter more than annual performance reviews
✓ How to create rhythm in a remote culture—clarity breaks, precision scheduling, sacred meeting times
✓ Why sometimes contraction (raising prices, focusing on bigger clients) is the path to growth
✓ The "ugly duck" method for getting started on strategic work when perfectionism blocks you
✓ How to commit and hold on when you can't see the full path forward
✓ What it takes to perform under pressure: clarity on values, meaningful metrics, and a culture of contribution
Amy shares how she made the intentional decision in 2017 to build a remote-first company so she could hire the best talent. She shares the systems and frameworks that keep a distributed team aligned and accountable. Most importantly, what performing under pressure actually requires: people who think critically, metrics that mean something, and a culture where contribution is expected.
It is BOLD to strive for greatness through accountability—in your team, in your relationships with clients, and in the daily decisions about how you do your work.
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If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you keep learning and growing while working strategically on your business.
You can get in touch with Jess Dewell on Twitter, LinkedIn or Red Direction website.
