In this episode of the special podcast mini-series 'Beyond the Book', Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage, Ben unpacks how audience clarity transforms every other part of your content strategy.

You’ll learn:

  • Why vague targeting kills results
  • How to map your audience using real insight
  • And how empathy leads to more powerful, high-converting video content


🎯 Key takeaway: If you don’t understand who you’re talking to, your video strategy is built on sand.


Grab your copy of Engage or explore the full Video Strategist Masterclass at

👉 engagevideomarketing.com/book

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