In this episode, Wez breaks down the three commercial priorities he'd focus on if he were starting a business today: rigorous testing of your USP, messaging, and pricing, deliberately building a community around a cause rather than just a product or service, and becoming a student of finance from day one, tracking things like your profit and loss, cash flow forecast, and customer acquisition cost. He also pushes back on the idea that customers only buy on price, pointing to brands like Rolls Royce and the Ritz Carlton as proof that uniqueness beats being the cheapest. Ultimately, he ties this back to stewardship, since your ability to fund the church and build generational wealth is directly tied to how profitable your business actually is.
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