Agency culture has its own unique traits. The trials and tribulations of some of the more negative dynamics led Justin to write "Resetting Agency Culture" for A List Apart, which ultimately became the impetus for the book.
That said, some agencies do get it right: people-first, humble leadership, and a culture that supports and propels not only incredible work, but acts as organic marketing for new business. Wendy Nyx (creative partner at agency Primitive Spark) and Brooke Coe (former Primitive Spark teammate) articulate how establishing and thriving within a creative culture—particularly in one that's largely comprised of remote employees—is achievable and sustainable.
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