Pricing strategy in B2B is often driven by reactive discounting, arbitrary price increases, and sales negotiation pressure rather than value-based pricing. Pascal Yammine, CEO of Zilliant and former GM of Salesforce Revenue Cloud, joins Cory Cotten-Potter to reveal how you can transition from fear-driven negotiation to a data-backed B2B pricing model that secures margins. Learn how sales alignment affects pricing outcomes, how AI-driven optimization helps organizations make smarter decisions across markets, and why pricing optimization requires total alignment between sales, finance, and marketing to drive long-term revenue growth.

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