Bourbon Lore is a luxury whiskey lifestyle brand and community centered around rare American whiskey, especially bourbon and rye. It was founded by entrepreneur Mason Walker and whiskey historian/author Clay Risen. The company combines ultra-rare whiskey collecting, storytelling, travel experiences, exclusive bottle releases, and educational content.

On this episode of The Wednesday Match Play Podcast, brought to you by Eden Mill St Andrews, Mason takes us back to where it all began, working in an antique shop, recalling his first sip of whiskey, and building what would become an impressive collection. He walks us through the journey for anyone new to the spirit and shares where to find the best bottles. We also dive into Bourbon Lore, how it started, the exclusive experiences they offer, proper glassware, and even a recent feature in Forbes. This was a historic conversation and an honor to have Mason on the show. Let's tee off.

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