In this season we look at different issues surrounding elections. In the sixth episode we talk to Dr. Erik Gahner Larsen from the University of Kent about opinion polling. How do opinion polls work and how do they benefit our understanding of human behaviour. We discuss in particular how the media can improve at reporting polls around election time.

The University of Kent Q-Step Centre is part of a multi-million pound national initiative to foster a step change in the quantitative and statistical skills of social sciences undergraduates. For more information, see our website: www.kent.ac.uk/qstep/. Tweet us at @UniKentQstep

Intro and Outro Music Credits: Massive Attack - Poddington Bear. Used under a Creative Commons Attribution License.

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