Trying to grow a podcast on social media can feel like yelling into the void.
So which platform works? Where should you spend your time? And does anyone actually click through to listen?
In this episode, I answer a listener question about how to choose the right platform to promote your podcast and what really matters when it comes to using social media to grow your audience.
Spoiler: There is no magic platform. But there is a smarter way to approach it.
What you’ll learn
Why the “best” platform doesn’t exist (and what to focus on instead)
How to choose the right platform for you and your audience
What to consider if you’re starting from scratch
Why doing less on social media is often better than trying to be everywhere
The importance of using trackable links
How platform features (like TikTok’s lack of clickable links) impact podcast growth
Why audience awareness often matters more than direct clicks
Where new platforms like Substack Notes might fit into your strategy
Why engagement trumps posting volume and how to make it manageable
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Rachel Corbett. Innehållet i podden är skapat av Rachel Corbett och inte av,
eller tillsammans med, Poddtoppen.
