Grey Goose Master Distiller, François Thibault, and Global Director of Brand Experience, Joe McCanta, share how the iconic brand came into existence and it's evolution into the household name it is today. In partnership with the Australian Open, Joe shares his process of developing the Lemon Ace cocktail, attempting to capture the essence of the tournament, while François provides some history on the brand's heritage and their new product, Altius. 

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