In this Predictable Revenue Podcast episode, Harvard senior lecturer and Unlikely Entrepreneurs author Lou Shipley puts language to that mistake with a simple idea: "the problem with the problem."
His point is straightforward: A company does not become real because it raised money, built a product, or hired a team. It becomes real when it solves a problem people care enough about to act on.
Before founders think about scaling sales, they need to answer a harder question first: Is this problem actually worth building a company around?
Highlights include: Transitioning from Side Hustle to Business (05:16), Transitioning to a Tech Company (10:52), Navigating Stress as a Founder (15:15), Redefining Ambition and Work-Life Balance (27:56), and more...
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