What if you could skip the job application—and still land the client? That’s exactly what JoAnne Hopkins did when she spotted a job post on Indeed, did a little sleuthing, and cold-pitched the founder directly. The result? A $7,800 freelance project doing what she loves most: tech design. In this episode, JoAnne shares how she turned burnout from running her own brand into clarity, confidence, and a booked-out freelance business she actually enjoys. If you’ve ever questioned your niche, your path, or your pricing—this episode will give you real talk, real strategy, and a whole lot of permission to do things your own way.
About JoAnne: JoAnne is an apparel technical design leader with over a decade of experience specializing in men’s swim and surf, as well as women’s swim, surf, activewear, resort, and lifestyle apparel. She has collaborated with both established brands and start-ups to bring exceptional products to market, with a strong focus on achieving the perfect fit.
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