Farron Clark Reveals What Actually Makes A Brand Go Viral On Social Media | LG Group Chat Podcast

The girls are joined by Farron Clark – marketing expert, content creator and ASOS’s new marketing insider – to talk about careers, social media and the campaigns everyone has an opinion on right now.

Farron shares how she built her career without university or formal training, going from working in small beauty and fashion teams to building her own platform around life in marketing. She also reveals the story behind the viral ‘Farron Clark Effect’, why you shouldn’t wait for the perfect moment to start creating content and what her new role at ASOS actually involves.

Elsewhere, the girls unpack ‘brand LARPing’, debate whether nostalgia marketing has officially gone too far and dissect the celebrity partnerships that work – and those that don’t. From Willow Smith x Free People and Kylie Jenner x Alo to Emma Chamberlain x J.Crew, expect plenty of marketing hot takes. Plus, Farron reveals the brands she thinks are genuinely getting social right – and the products currently worth adding to the basket.

PANEL

Anna Aitken | https://www.instagram.com/annalouiseaitken/ 

ASOS Libra Mesh Mary Jane Ballets: https://on.ltk.com/+d7E1hcrlu4i2kNXGWAdUXw 

Farron Clark: https://www.instagram.com/farronclark/?hl=en 

ASOS Funnel Neck Belted Hem 80s Sport Jacket: https://on.ltk.com/+FwKxjmwFVwcmvE7QMXfpXg 

COLLUSION X006 XL Balloon Low Rise Jean In Stonewash: https://on.ltk.com/+uxHoc8fTYJScKJomZPMMxQ 

ASOS DESIGN Rosario slouch kitten heel boots in black: https://on.ltk.com/+XBtGGKcbW35k2tz4z7iaUw 

Daisy Reed | https://www.instagram.com/daisreed/?hl=en 

Aligne Mavis Suede Jacket: https://on.ltk.com/+ewzBd91Ib1bqcfpRmMGPTw 

Topshop Cinch Low Rise Relaxed Jean | https://on.ltk.com/+KZcrCHV1QfmTRngGerg1rw 

Melissa x Ganni Heels: https://www.melissashoes.co.uk/collections/melissa-x-ganni/products/thong-kitten-heel-x-ganni-black-m 

THINGS WE ARE LOVING: 

Caia Instant Cleaner: https://on.ltk.com/+ROFLfLyPI1ZSi73pLeg3HQ 

Never Fully Dressed Black Daphne Skirt | https://on.ltk.com/+tGRHy2CvKDuMH-G34JJMLg 

Skims Tangle Teaser | https://on.ltk.com/+Ru4V18gM8LfPZ1iBti2S1Q 

Mood Stones Kylie Jenner Collection Eau De Parfum Velvet Brew | https://on.ltk.com/+FBpOl7PBq58sPgfyfI8Kwg