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E17: Andrus Purde (Founder @Outfunnel, Ex-CMO @Pipedrive) on Why Cold Email Is Dying & How to Pick the Right Marketing Channel

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In this episode of the Heresy podcast, Dimitar is joined by Andrus Purde — founder of Outfunnel and former CMO at Pipedrive.

With over 20 years of experience across companies like Skype and Pipedrive, Andrus has seen it all when it comes to digital marketing and growth. But lately? He’s had enough of cold email.

Tune in to hear:

  • Why Andrus believes we're slowly killing email as a channel

  • His personal framework for picking the right marketing channel for your business

  • Lessons from scaling Pipedrive’s user acquisition from the ground up

  • What most early-stage founders and marketers get wrong about demand generation

🔥 A must-listen for anyone building go-to-market from scratch or rethinking how they reach prospects.


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