You subscribe to the newsletters, listen to the podcasts, watch the videos, sit in the partner events, and every quarter your revenue still falls behind the target you set for yourself. The smartest SaaS partners I know are usually the most stuck, and it is not because they are missing information, it is because they have too much of it. In this episode I tell the truth about my own trap: after I sold my business I decided I had all the frameworks and could coach myself, and that lasted about a month before I was back to 60-hour weeks spinning my wheels. I share the two decisions I made when I finally re-engaged my own coach, one about who I serve and one about what I sell, and how those same two moves reshaped my clients' businesses too. If your target is not moving no matter how much you consume, this one is for you, because you cannot read the label from inside the jar.
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