A New Zealand clinical study's found plant-based weight loss alternatives can stimulate the same hormones targeted by the likes of Ozempic and Wegovy.
Calocurb researchers say participants lost an average of nearly four kilos over six months, compared with less than half a kilo for those taking a placebo.
The natural GLP-1 activator is made from Kiwi hops and vegetable oil and is designed to preserve lean muscle.
Calocurb CEO Sarah Kennedy told Mike Hosking it's changed the conversation around weight loss.
She says it stimulates a natural hormone to make people eat less.
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