Wool Impact and Campaign for Wool NZ have formally merged into the New Zealand Wool Collective.
It's a new sector-led body focused on growing the product's value in the country.
Chief Executive Ross McIsaac told Mike Hosking the merger was a logical step.
He says wool's financial potential isn't being realised, and there's a lot of work to do.
McIsaac says it's not only for core products such as carpets anymore, there's a range of items where it can be useful, which supports a higher price point.
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