A tourism heavy-hitter says the Government's new Tourism Policy Statement may sound dull to some, but is extremely important.
It's set out goals for the sector, and detailed how it plans to get there over the next decade.
The statement's made up of eight policy objectives - including striving for tourism that works for all regions, and delivering hig quality visitor experiences.
Tourism Industry Aotearoa CEO Rebecca Ingram told Mike Hosking this is huge for the sector.
She says tourism's a 46-billion-dollar industry, which creates one in nine jobs, and this is their first ever policy view.
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