New Zealand fashion brands are fed up with fast-fashion giants copying their designs.
Local labels say sites like AliExpress and Shein are using their images and replicating their clothing.
Intellectual property lawyer Clive Elliott KC says the biggest challenge is scale, with global retailers competing against much smaller New Zealand designers.
He told Mike Hosking it's happening often and takes a lot of time and resource to stand up against it.
Elliot says his suggestion would be for all the local designers to come together and set up a system where they have every design on record and a spokesperson to represent them all.
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