Our luxury tourism market is booming. 

Data from Grand View Research estimates our luxury travel market generated nearly $8 billion last year and that could more than double by 2033. 

Travel agency Luxury Escapes says bookings to New Zealand are up nearly 40% year-on-year and it's seen an increase of about 20% for experience-based travel, like winery tours or wellness retreats. 

Hotel Council Aotearoa Strategic Director James Doolan told Francesca Rudkin that New Zealand is benefiting from a lot of global tailwinds in tourism and travel. 

He says as people get wealthier and reach a certain basic level of security, they want to travel and experience the rest of the world. 

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