Episode #137 Lighting up Your Backyard Oasis: A Conversation with Royce Manuelo from PAL Lighting

In this episode of The SpaRetailer Podcast, host Megan Kendrick sits down with Royce Manuelo, the brand and product development manager from PAL Lighting based in Houston, Texas. Manuelo shares his journey from marketing various products to specializing in the lighting industry, ultimately making commercial lighting exciting. They discuss the evolution of pool and spa lighting and its significant impact on creating a bespoke and emotionally resonant backyard experience. Manuelo highlights PAL Lighting’s mission to ‘own the backyard’ by offering integrated lighting systems that sync with music and create relaxing environments. He encourages hot tub retailers to consider landscape lighting as part of their offerings to enhance the overall customer experience. Manuelo also recounts his first job, marketing insights, and the importance of understanding customer emotions in sales. This episode is a deep dive into how innovative lighting solutions can transform outdoor living spaces. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction to the Spa Retailer Podcast00:36 Meet Royce Manuelo from PAL Lighting01:31 Royce’s Journey into the Lighting Industry03:13 PAL Lighting’s Innovations and Market Expansion06:11 The Importance of Lighting in Backyard Design11:25 Integrating Lighting Solutions for Hot Tub Retailers21:12 Support and Resources for Retailers22:21 Introduction to the Spa Retailer Five23:42 First Job Experiences26:05 Marketing Failures and Lessons Learned30:57 Marketing Success Stories35:58 Favorite Books and Podcasts38:35 Conclusion and Final Thoughts