"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fewer than 20 SKUs, a handful of inconsistent accounts, a full-time day job, and a brand-new baby — and decided that was exactly the right moment to build her wholesale foundation. She went from 3 shaky accounts to more than 50. This is her story, in her own words.
In this episode, you'll learn:
Why Sherry started wholesale with fewer than 20 SKUs — and how starting early with the right foundation paid off
How she grew from 3 inconsistent accounts to more than 50 while working a day job and raising a baby
How doing wholesale correctly early on turned a "maybe this is a hobby" question into a real revenue stream
How to vet whether Paper Camp is right for you: free resources, the podcast archive, and talking to alumni before you invest
Why she came back and took Paper Camp a second time — and what had changed, from Faire's growing role to new outreach norms
What the alumni community looks like after the course ends, especially for solo founders
About Sherry:
Sherry Lam is the founder of Sherry's Palette, where she designs greeting cards, enamel pins, art prints, and more. She built her wholesale business from 3 accounts to over 50 while working a full-time day job — and she's offered to be a resource for anyone on the fence about Paper Camp.
Paper Camp is currently open for enrollment, which only happens twice a year!
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