Mike's gym reactivation campaign: 3 texts. 2 emails. 11 days. $0 spent. $60K in lifetime value added. Here's the playbook.
You have old leads and former members sitting in your CRM right now. You paid to get them and you have not touched them since. Mike's gym sent three texts and two emails to about 2,000 of those contacts over 11 days. No links. No booking pages. No offer in the first message. Just a message built to get a reply.
That campaign added $60,000 in lifetime value to Mike's gym. A GSD member gym ran the same sequence, signed 10 new members, and added $24,000 in lifetime value, also with $0 in ad spend.
In this episode Mike walks through why this gym reactivation campaign works, the exact text and email schedule, who should never get it, and the rules that make or break it. The full playbook, with word for word scripts, is linked below so you can hand it to someone on your team and run it today.
If you want gym leads without ads, start with the list you already have.
In this episode you'll learn:
— Why a reactivation campaign beats running new ads for the same revenue
— The exact schedule: text on day 1, email on day 3, text on day 5, email on day 8, text on day 11
— Why the only goal of every message is a reply, never a link
— Why you tease the offer instead of telling it
— Why you call the second someone replies yes instead of texting back the details
— Offer ideas that have worked: a VIP week, a full body scan, a strength test, and guest passes with a promo to continue
— Why you send in batches of about 400 so your texts do not land in spam
— Who should never get this campaign: current members, staff, family, and hot leads you are already working
— How to set up automations so only positive replies alert your sales team
— Why calling beats a booking link: about 5 booked versus 25 to 30 from the same 200 replies
— How to log your stats and beat them next quarter
If your CRM is full of people you paid for and never followed up with, this episode gives you the sequence to bring them back.
Timestamps:
— 0:00 The most valuable video you will watch this year
— 0:38 What this episode covers and where to get the playbook
— 1:47 A GSD member gym's results from five messages
— 4:16 What a reactivation campaign is and who goes on the list
— 5:14 The 11 day sequence: three texts and two emails
— 5:36 Why the only goal is a reply
— 5:58 Choosing your offer
— 6:44 Why you call the moment they reply
— 8:44 The day by day schedule
— 10:08 The step most people skip: batch sending
— 11:23 Who should never get this campaign
— 12:17 What makes or breaks it
— 13:38 Efficiency is the elimination of waste
— 14:37 What to do when someone opts out
— 15:23 Log your stats and beat them next quarter
100K Plan: https://100kplan.com
Behind Gym Doors Podcast Playlist: https://www.youtube.com/playlist?list=PLnwaMl7Us7dAkfE6idQW56EYkEEQ2E5eE
Reactivation Campaign Gym Owner's Playbook: https://assets.cdn.filesafe.space/uSi5lmCh2ZeXuQEPd36n/media/6aa2c4938b8a9bce5cb7c8fd.pdf
Go High Level: https://www.gohighlevel.com/?fp_ref=gsd-company11
Mike's gym turned a cold list into $60,000 in lifetime value with five messages. The plan behind how GSD Gyms helps studios grow to $100K a month and beyond is right here.
Your CRM has been holding the money this whole time.
