"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need.” -Omer Frenkel
Omer Frenkel is an Intelligence Product Expert for NEXYTE, Cognyte’s Decision Intelligence platform. Omer brings extensive experience and know-how in the intelligence field, with a decorated tenure of over 18 years as an intelligence analyst, department head, and product manager in the Israeli research National Unit. Omer holds a B.A. in International Relations & Middle Eastern Studies and an M.A. in Political Marketing. In this episode, we explore B2G marketing strategies and sales cycles. Discover how to build trust and navigate government sales challenges.
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