I meet people at offices, co-working spaces, birthday parties. The moment fitness comes up, someone says "I have Urban Sports Club" or "we give our staff Wellhub." And I ask the same question every time: when did you last go? How often in the last three months?
They go blank. Every time.
This episode is about why that happens — and why in 2019, Escapist made the decision to cancel its Urban Sports Club partnership and never look back. What fitness aggregators actually do to coaching businesses. Why competing on price and convenience is the opposite of building lasting health. Why 94% of Escapist members train every month while the average gym membership goes unused 80% of the time. And what actually changes behaviour — not access, not convenience, but a relationship with someone who knows your name.
Never Start Over Again is your weekly Monday reset — hosted by Rickard Long.
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