Blair identifies three recurring categories of lost sales in creative firms and offers solutions to each. Fixing two of these patterns can reap the dividends immediately, and adjusting your sales approach for all three will pay off for years.

 

LINKS

"Three Patterns of Lost Opportunities" article by Blair Enns for winwithoutpitching.com

Brigadoon.live

"Slapping Down Your Childlike Glee" 2Bobs episode

"Debriefing After a New Business Call" 2Bobs episode

"Assume an Advantaged Player" 2Bobs episode

"The Rungs You Can Reach on the Ladder of Lead Generation" 2Bobs episode

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