Eric Ries wrote The Lean Startup — a book that has sold over 2 million copies and reshaped how a generation of founders and product teams build products. Fifteen years later, he's back with a new book, Incorruptible, and a harder question: not how to build a great company, but how to keep it that way.
What you'll learn:
Why the forces destroying great companies are structural, not moral — and what that means for how you build
How Saul Price built FedMart, and Costco's Jim Sinegal each solved half the problem, and why you need both halves
How Anthropic used a purpose trust structure, the Long-Term Benefit Trust, to protect its safety mission from investor pressure
Why values on the wall fail and what the Johnson & Johnson asbestos scandal reveals about how incentives quietly overwrite principles
How builders at any level of an organization can start influencing governance without a title or authority
Key takeaways:
Success makes you a target: the more valuable your company becomes, the more pressure it faces to betray the mission that made it valuable
Ethos is the real moat: the intangible system of principles that makes a company trustworthy is harder to copy than any product or contract
Governance is not a legal formality; it is the active, ongoing practice of protecting what you built from the forces that will try to extract it
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